These are the…
Services
to magnetize
your new clients
It can be done!
Discovery Workshop
“I know my offers contain high value,
but clients are not finding me!”
Let´s help these clients find you !
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GOALS:
Finding out what unique value you are offering
Finding out where this matches the need of your potential clients
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Minimum: 2 Zoom Calls at 2 hours each. It can be this simple.
Maximum: 5 Day Workshop Retreat on an island. If it is a new brand you are creating it can be simple or quite involved.
And all versions in between!
All are fun and satisfying when clarity is finally reached and clients start finding you!
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You can book a workshop by itself as a stand alone task, or as part of a package with other desired and needed components.
Dive into a guided discovery mode!
Simon B. Veredon
“I start with what I call a discovery workshop and it becomes the heart of other tasks that can bring in new clients:
discovery workshop
the research
the script
voice over recording
inspirational video
landing page
online ad campaign
These components each benefit form this initial discovery workshop and from each other. There is a synergy effect between them and it is very practical to have them all come from one source.”
The Research
“People don’t get what I am about!”
Let me connect the dots for you, between the search terms that potential clients actually use and your services!
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Clarity and content from the workshop is applied to trends and popular searches.
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The optimised search terms are put together with the workshop results to create the texts for the landing page. This ensures that the texts are relevant to what you are offering and to what potential clients are looking for.
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The optimized search terms and findings of the workshop are put together to prepare to build the headlines and keywords for the ad campaign
Script to Film
“I’m not good at presenting myself.”
Let the professional voice over do the presenting for you.
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The ideas and concepts, the clarity and focus from the workshop is poured into a one page voice over script. This is presented to you with the question: “Does this hit the nail on the head? Does this transport everything you do and potentially inspire new clients to want to get to know more about your services?
If the answer is a clear yes, it´s a go!
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Life, emotion and inspiration is breathed into the script with a world class voice over recording with professional voice over studio equipment and 25+ years of voice over experience.
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With the voice over as a grid for the images to follow, we have the possibility to use existing footage you may already have, new licensed stockfootage that relates to the script and inspires the viewer (like aerial shots during introductory or closing paragraphs) or we can shoot new footage of you talking about or performing some of your services where appropriate.
This will all be considered carefully beforehand.
After a brainstorm about the possibilities a preliminary plan is written out on paper and presented to you for approval.
Google Ads & Landing Pages
“I’m not getting enough conversions
from social media.”
People on social media are just passing their time. Creating a well researched Google Ads Campaign targets potential clients who are already in the mind set of searching for your service.
Clients typing in a Google Search will see information about your services.
One click later the landing page is the place where clients can get to know you and become inspired by your offer and connect directly with you.
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The broad essence of what was found in the workshop, the clarity, the essence of what you are offering is poured into the look, feel and texts of the landing page.
It communicates what the new client needs to know and feel about your services.
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The research about the search terms your potential clients use defines how the workshop findings and the research are combined into texts that communicate both to your clients and to the search algorithms.
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The inspirational film is one of the first things your potential clients encounter on the landing page. The texts flow around it and give enough information so that the client knows they have come to the right place.
The inspirational film gives them the emotional content, the feeling of trust and inspiration to want to know more.
There can be a second film further down which gives the explanation of all the pertinent information around your services. This depends on how much information hast to be conveyed in how short of an amount of time while the client is on the landing page.
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We will discuss which next step to suggest to your potential new clients.
It can be a simple news letter to hear more about your services, it can be an appointment calendar to sign up for a free consultation, so your clients can get to know more about you and make a human connection via a zoom call for example.
It can also be a simple form to sign up for an email with a brochure of your services or a list of your prices if appropriate.
Ad Campaigns
“The campaign service offers I find online have large upfront payments…”
We can start small and build up slowly as we gain feedback from potential clients clicking on our Google Ads.
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The search terms from the workshop and research phases are used to create different ad groups.
This way the testing begins: which search terms are actually used by clients that have already decided to book your type of service?
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The Ad Spend of the campaign can be set to a specific, limited budget. We can start small to maximize testing before investing more. Trends and Keyword Planners can do a lot in preparing for this, but in the end it is the results, the conversions in your particular case that show the way.
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Once it is clear which particular combination of all the moving parts work best, including refining of the landing page, achieving the desired conversions and new clients signing up for appointments or more information, then we can start to run the campaign confidently and get returns on our investments of time, energy and money. Once the campaign is rolling occasional monthly tweaks can be applied and the actual reach can be dialed up or down according to your needs.
The Components From 1 Through 7
7. The ad campaign makes sure that the landing page is seen by the right people. People guided to you by their specific search, who have already decided they are looking for a service just like yours.
6. The landing page structure and texts are based on the script and other findings of the workshop and are geared towards a specific call to action to ask for a booking, or join your email list of potential clients.
5. The inspirational video is based on the voice over and can have parts of a filmed interview with you or a representative, giving the human “touch”, intercut with existing or new evocative, inspiring footage.
4. The voice over creates the inspirational tone, narrative structure and timing for the inspirational video.
3. The script aims to encapsulate the essence of what you do in a free flowing narrative with a engaging beginning, middle and end.
2. The research direction and scope is based on the workshop findings and includes finding the niche group of search terms clients use.
1. The Discovery Workshop is about finding the true essence of your work. It then defines the direction and scope of the rest of the tasks.
Although this line up of organic tasks make a lot of sense as a package, you may already have several components in place. You can also choose only as many or as few of the components according to your specific needs. Get in touch to have a live talk about what could make sense for you.
Book a free consultation.
What Are Professionals Saying
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“Simon explifies the rare empassioned filmmaker who understands both the business and artistic ends of the process. He has been a pleasure to work with.”
Donald Smiley
Attourney
Law Offices of Donald V. Smiley, APC
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"In my 15+ years of working with voice over artists for various forms of media, I’ve come across few as complete as Simon. I’ve worked with him multiple times and always came away impressed. He picks up on all the subtleties and dives into the mind of the characters by analyzing them with a specific form of archetypization. When I had to make some last-minute-changes, I could bounce ideas off of Simon. You can see he’s well versed in writing screenplays. He made some pretty terrific suggestions, which are all in the script and recording now. He’s quick, efficient, he’s honest and he’s got one of the finest timbres in the industry: deep and gravelly, yet with quite the range. Plus, he’s a really great conversationalist. Working with Simon is as productive as it is humanly fulfilling."
Christoph Meyer
Audio Producer
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![Wim Peeters Portrait]()
“I've worked several times with Simon throughout my professional career. Every time we worked together he immediately understood our needs and was able to give us a professional solution within the time and budget restrictions. A great professional.”
Wim Peeters
Managing Partner
Italian Property Finder
Susan Ferris
CEO at Bohemia Group & Bohemia Group Originals
“One of the greatest things about Simon is that he will truly think outside the box. And when he works with people he allows them to do the same and welcomes it. I was brought on to music supervise for Simon and his willingness to allow me to go out on limb - is what makes it a remarkable experience. He provides a true openness in his projects that make it an honor to be a part of.”
Big Budget Example
General Electric needed a film that communicated all the different uses of their big ticket product „Testing Solutions“.
We started with my discovery workshop which revealed that the challenge was to fit all the unique selling points and functionalities into one sales film.
The list is so long that if each functionality were to be included the viewer would not get the overview of the product in a succinct and compelling way.
The solution was taking the viewer on a journey with challenges, obstacles and solutions, a story in three acts, that covered the requirements and provided the fuel of interest generated by story-dynamics, an important point often forgotten in industrial sales films.
Any film needs a spark of life, an arc, a through-line to hang the points of information on, otherwise they really are just a list of information.
Components:
Discovery Workshop
Script
Voice Over
Inspirational film involving team of five industry professionals
Simple Budget Example
The concept and script for this video were developed in the workshop phase. The production included shooting and editing new and existing footage, choosing and editing music cues to accompany and support the narrative of the video closely.
The video series was produced specifically for Diana Beaulieu´s new launch of womb healing online courses and her practitioner training program.
In this video Diana Beaulieu explains her womb awakening modality. It´s an invitation to take part in a new movement a new approach to healing: from the womb. Diana discovered and developed this modality from countless shamanic journeys into the womb over an 8 year development period, sharing it with clients and students as she built up her material, which has now become a school for womb healing practitioners in its own right.
This video is a second in a series of 3 videos with Diana Beaulieu, developed and produced the sanud pictures way described on this website.
Components:
Discovery Workshop
Research
Script
Voice Over
Inspirational Film
Film music
YouTube Video Campaign
Tell me more!
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Summary of Services
ONE STOP ALL-IN-ONE SERVICE OR YOUR SELECTION
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A relaxed way to find out what your service is all about - the essence of what you do, simply in conversation on a relaxed Zoom Call.
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Finding out what your potential clients are looking for and how to direct them to your website so they can book your service.
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A tailor made voice over script is generated to match the findings of the workshop.
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The script is recorded in a sound studio as a world class, inspirational voice over with trailer quality and feel.
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With the voice over as the structure of the video, footage is shot with you in an interview situation, plus footage that suits the whole essence of what you do.
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Either brand new or integrated in your existing website, based on the findings of the workshop: concept and texts for the landing page are created for you, built and integrated into your existing website, or as a new website.
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a cost efficient online ad campaign is started and monitored for you. It is regularly refined to adjust for optimization of client flow to your website resulting in conversions to paying clients for you.