Corporate Videos
Product Videos Marketing Videos
With budgets ranging from €3k to €30k, here is why you should not approve video productions unless the filmmaker can create the needed foundations and budget flexibility for the video.
Buyers will understand a complex technical product much more quickly in a video on your website than through a text.
Studies show that
people retain 95% of the info in a video
and only 5% of a text.
But it is not just about the audio-visual-medium…
It’s about giving the product…
…a STORY STRUCTURE.
People can remember points of information in the context of a simple story structure: the initial challenge, the obstacles your team faced and finally: your solution!
With the structure being clear and only the most necessary visualizations needed,
decisions about different costs in the budget, that are tough normally, can be made more easily, saving valuable resources.
The Storification
of Your Products
-
✺1✺
Initial first briefing Zoom call
followed by an official quote
-
✺2✺
Workshop Zoom Calls
Discovering the essence and story of your product or service
-
✺3✺
Writing of the Script
First, second and final draft of the script that will provide the storification and three act structure of the video
-
✺4✺
Recording the Script
Recording the script as a voice over supplies the audio track of the video
-
✺5✺
Production of footage of the product, interviews with the experts or stakeholders or 3D generation of video material visualising the functions and unique selling points
-
✺6✺
Editing of the footage into the video, aligning it with the logic of the voice over narration. Generating music composition and final audio mix and color correction
The
“Rough-Cut-Quote”
The Sanud-Pictures-Way of working with the budget is to give you an overview of the elements that are available and advisable. After an initial Zoom or in person meeting, the question we will be addressing is: “Which forms of visualisation are most useful and cost-effective for your purposes?”.
The next stage, as outlined above, is the workshop, the most important part of the journey, because without an idea of the essence of your product or company there really is no structure to build a script upon. With this in place we can run in any direction of fancy we want and always have a strong foundation to build upon.
The turning point of the production is the rough cut, which contains the recorded voice over, sketches, cards with text and “placeholder-footage”.
At this stage we can decide together where to invest and where to save money and resources for this video, because the rough cut gives us the best idea of what is already working very well in the structure of the video.
Because we can listen to the voice over, it becomes clear what is missing and what we still really need in order to bring the points across.
So, the quote you get will takes us to the rough cut stage and will give us an outline of the range of what could be spent after that to bring the video to the finishing and delivery stage.
At the rough cut stage we may discover that we need to spend less than we thought, but not more than we calculated as a maximum in the beginning, unless an expansion of the budget is desired by you.
Useful Examples
Example: €30k
The workshop for this General Electric Product Sales Film, involved the stakeholders and some of the experts of General Electric.
The production involved the greenscreen studio we had built for General Electric in Berlin, but also 3D artists, who generated video material we could not film ourselves.
The storification in 3 acts included the problems and challenges we learned about in the workshop as well as the solutions that this product is offering.
Example €25k
Röhm GmbH in Germany has a product that is hard to explain, because it deals with something invisible: noise, coming from train tracks and highways.
The workshop phase included sessions with Röhm’s Audio Experts and scientists communicating with our 3D Artists and writers, before we even started planning the visualisations. The 3D material needed to be scientifically accurate.
Storification included visualising the problems and challenges and leading into a logical establishment and visualisation and explanation of the ingenious solution Röhm GmbH has come up with: SILENT VIEW.
Example €1,2k
R3 Coms GmbH in Germany needed a quick info clip about it’s new Echoring product.
Fortunately they had just generated a PR Text for press release.
These PR texts have the advantage that the team and stakeholders have already put time and effort into creating a text that is short and to the point: it explains what the product does, where the company is and what is newsworthy about it at this moment.
The PR text was used instead of the workshop and was slightly adapted to work a s a voice over text. Instead of production of footage we used text animations and to show the product a simple product photograph sufficed. This video is used on the companies website as a quick info clip for their busy customers, who need to inform themselves on what’s new without spending much more than 60 seconds time.
Example €3,5k
The digital online academy DADB GmbH in Berlin, Germany was developing an online course about digital resilience in the cities of the future.
Here a simple approach of an interview without additional footage was chosen. Together with specifically composed music, by filmcomposer Burkhard Fincke, the storytelling comes across through the prepared bullet-points of the interview.
Prof. Dr. Rammler was coached through a workshop phase in which the relevant points of the topic were discussed. Later a sequence of these points was suggested that fall in line with the dynamics of storytelling. The points selected, also later in the editing process, pose a series of pertinent questions which are to ignite interest in the potential students of the course. The answers, “Act 3” so to speak, will have to be sought by taking the online course, strategic and fun “cliff-hanger-effect” for the viewers.
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